Ms. Mason brings over 18 years of professional experience developing and executing promotions, special events, licensing and cross-merchandising campaigns within the retail, media and entertainment industries.

Ms. Mason developed her extensive base of promotional knowledge and expertise with some of Southern California's finest companies. As Advertising Special Projects Manager for the Los Angeles Daily News, she was responsible for and successfully developed advertising cross promotions and revenue-generating special sections. As Director of Special Events and Public Relations for Bullock's Department Stores, she coordinated and supervised new store grand openings, in-store and community special events, public relations and vendor promotions for twenty-two stores in three states. While Special Events Manager at Macy's South, she negotiated celebrity and designer appearances and contracts, produced fashion shows, coordinated all event advertising and publicity and supervised both staff and volunteer programs for the regionally televised annual Macy's Christmas Parade in Atlanta, GA. Ms. Mason took the concept of value-added programs within the newspaper industry to a new level with innovative advertising promotions. Print campaigns were developed for Walt Disney Pictures, Twentieth Century Fox, Columbia Pictures, Macy’s, The Broadway Stores, Circuit City and many others. These programs contributed to over $1.5 million in incremental revenue annually for the Los Angeles Daily News.

Ms. Mason expanded her promotion and retail experience into the world of licensing and merchandising with the oversight and implementation of the licensing sales effort for several entertainment properties. She developed comprehensive marketing plans, brand positioning and sales projections for the properties and successfully negotiated and secured licenses with such manufacturing leaders as Gerber Products, Gerber Childrenswear, Enesco and Creative Expressions.

Ms. Mason's company, Mason Marketing, designs and produces events for clients such as The Irvine Company, American Nevada Company’s Aliante Master Planned Community and The District, Coca Cola Worldwide Licensing, Macy’s and many more. Ms. Mason holds a degree in Advertising and Business from the University of Florida.