Nevada Silverman Triathalon

A $4 million revenue generator featuring 808 athletes, 1,500 volunteers and 10,000 spectators from every state and 16 countries, the Nevada Silverman Full and Half Triathlon is billed as the world’s toughest one-day endurance event.  Mason Marketing went the distance with sponsorship and logistic assistance that resulted in a 95% retention rate for prior-year sponsors.