Irvine Spectrum Center Fall Fashion Show

Acclaimed in Orange County for restaurant and entertainment offerings, Irvine Spectrum Center added retail to its tenant mix trifecta but required a special event to focus attention on apparel and footwear options.  A fashion show with top production values was the solution.  Under the direction of Mason Marketing, this signature event became an annual staple of the center's marketing program and a generator of sales for participating retailers and sponsorship income.  Mason Marketing also enjoys style success beyond Southern California.  Our Las Vegas wins include fashion events for the World Shoe Association and Coca Cola Worldwide Licensing among others.