Style Week Orange County

Producer of the annual Irvine Spectrum Center fall fashion show, Mason Marketing transitioned the one-day event to Style Week Orange County. 

This weeklong celebration hosted 10,000 guests at six fashion shows with collections from Lauren Conrad, Nordstrom, Macy’s, Marie Claire, Seventeen and select retailers.  More than $1.5 million of entertainment and mainstream media coverage was generated resulting in store-best sales for runway and retail presenters.