Burbank Town Center Environmental Signage

Mason Marketing employed the real estate mantra of "location, location, location" to foster awareness of the largely unknown interior tenant mix of Burbank Town Center.   Light-pole banners touting store names were displayed on highly trafficked streets surrounding the three-level mall and within the center itself.  Originally conceived as a temporary solution, the center adopted this approach as a "given" in its media mix for a five-year period.